Individual brainstorming vs. Group brainstorming – Which is better for generating more ideas?

Brainstorming is an effective tool to mine ideas out of our mind. It helps us explore various and, at times, instantaneous ideas to find creative solutions or business processes. There are two brainstorming methods – individual and group.

Though both of them have their own advantages in terms of providing stimuli for idea generation, people are more creative when they brainstorm on their own rather than in groups. Individual brainstorming is better than group as it provides the working flexibility and gives a courageous environment to put all our ideas. What do you say?

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