What are the key areas a sales training programme should cover to make the training successful?

Sales training needs to be result-oriented but some organizations fail to implement the best training for the sales person. The reason for this is that organizations strongly believe that training imparted is bound to produce results, but are hardly concerned about addressing important queries like how, why and when to give training. Generally, training a sales person is a bit challenging. So, what are the steps to make the sales training program successful?

To read the complete article, please click on http://blog.commlabindia.com/elearning/sales-training-challenges

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