Vertical thinking or Lateral thinking – which is better for generating more and better ideas?

Vertical thinking refers to solving a problem by analysis. It focuses on the known and correct method to address a particular problem. Consequently, it helps you save time, money and energy; and you can get the results you want by hitting the bull’s eye.

Better solutions and creative processes can be discovered only when you break out of your comfort zone of knowledge. Lateral thinking does just that. It attempts to break traditional notions which develop vertical or conditional thinking.

So, which one would you choose and why?

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